Our Team

---

Justin Shannon is a seasoned marketing executive with over a decade of experience turning complex business goals into clear, scalable marketing strategies. As Co-Founder of Paid Attention, Justin leads with a deep understanding of how to align brand, strategy, and performance — driving measurable growth across B2B, finance, and service industries.

Before launching Paid Attention, Justin served as the interim Head of Marketing at Ag Resource Management, where he architected the 2024 marketing strategy responsible for generating $40M in additional revenue and led CRM transformation efforts that redefined sales enablement. His work has directly influenced over $200M in loan and sales production across multiple organizations.

Justin’s approach blends sharp strategic thinking with hands-on execution. He’s built full-funnel campaigns, led multi-million-dollar budgets, and presented to boards, CEOs, and investors alike. With a track record spanning private equity-backed firms, national brands, and fast-growing teams, Justin brings both C-suite perspective and tactical precision to every engagement.

He holds a B.B.A. in Entrepreneurship from Baylor University and is a multi-time Best of NAMA Award winner. When he's not crafting campaigns or advising clients, you’ll find him exploring the overlap between storytelling, psychology, and performance marketing.

Katherine Kirkpatrick is an award-winning marketing and communications executive with over 15 years of experience helping innovative brands punch above their weight. As Co-Founder of Paid Attention, Katherine leads brand development, messaging strategy, and thought leadership programs that elevate reputation, drive demand, and support long-term growth.

Her work has supported successful seed rounds, private equity exits, and brand transformations for companies in fintech, SaaS, energy, cybersecurity, and agriculture. Whether repositioning a specialty lender across 25 branches, building content platforms for early-stage startups, or scaling digital lead engines in regulated industries, Katherine brings a rare blend of strategic insight and executional excellence.

Previously, she served in leadership roles at both high-growth startups and established financial institutions — overseeing public relations, branding, content, and omnichannel marketing programs. She has launched B2B brands, rebuilt entire marketing infrastructures, and secured media coverage in Forbes, CNN, Bloomberg, and Fox News. Her campaigns have earned multiple awards from the National Agri-Marketing Association and the International Association of Business Communicators.

At Paid Attention, Katherine brings calm clarity to complex problems, helping clients tell stories that move markets — and generate results.